Actionable audience intelligence company, Umbel, has signed on to sponsor the 2nd Annual Sports Fan Engagement Forum, offering conference delegates an opportunity to explore state-of-the-art data analysis technology catered to the sports industry. The conference will be held March 2-3, 2015 in Kansas City, Missouri.
Umbel will be sponsoring the forum for the second time, previously exhibiting at the In-Stadium Fan Experience Summit. This year, in addition to exhibiting, Chief Strategy Officer and Co-Founder of Umbel, Nick Goggans, will be sitting on the panel discussion titled “Using Advanced Analytics for Fan Segmentation and Tailored Messaging”, where he will discuss how teams can develop a platform for analyzing fan demographics and behaviors through ticketing, marketing, and more. Forum delegates will hear from Goggans, as well as Ford Galvin of the St. Louis Rams, Darcy Raymond of the Tampa Bay Rays, and Traci Mistarz of the Orlando Magic.
The 2nd Annual Sports Fan Engagement Forum will provide perspectives on both digital and in-stadium fan engagement, with in-depth topics including social media strategy, launching loyalty programs, utilizing in-venue technology, driving revenue and ticket sales, and much more. The meeting layout offers interactive workshops and open-floor question and answer opportunities, creating a platform for idea sharing and implementable initiatives.
About Q1 Productions
Q1 Productions (q1productions.com) designs and develops webinars, training courses, conference programs and forums aimed at specifically targeted audiences throughout highly regulated industries in order to provide strategic learning and timely program content. Through a highly structured production process focused on research calls with end-users and key stakeholders in the industry, our team is able to understand the immediate business concerns of today’s leading executives. Whether focusing on new or pending legislative and health policy issues or enhanced technologies or processes that will drive efficiency, our programs provide solutions to the urgent educational and information needs of our attendees.