The International Style Institute announced today that they have partnered with ALLURE and PRIV for their one-of-a-kind style experience happening at award-winning retail, dining and lifestyle destination, The Grove, from February 27-March 1, 2015. Event creators Sarah Boyd of Simply Stylist, and renowned celebrity stylist Anita Patrickson, will host the three day styling boot camp to teach aspiring stylists everything they need to know to make their dreams of working in the styling field reality.
The group will have access and face time with professionals from each facet of the business. Guest speakers will include: Allure Contributing West Coast Editor Kelly Atterton, a PR representative from a top fashion house, a team of renowned celebrity photographers, an agent from a top style agency, celebrity hair stylist RIAWNA CAPRI, and celebrity makeup artist JAMIE GREENBERG. Anita Patrickson will show attendees how to do everything from taking measurements, building a portfolio, billing the client, and styling an editorial shoot. At the end of the event two attendees will be selected to assist Anita on a professional shoot.
About Anita Patrickson
Anita Patrickson is an established freelance stylist in Los Angeles. She dresses celebrities ranging from Emma Watson and Julianne Hough to Emmy Rossum, Rachel Bilson, Nina Dobrev, Chanel Iman, Taylor Kitsch, and Chris Colfer and also regularly styles the covers and editorial pages of Allure, Elle, InStyle, Vanity Fair, Esquire, Glamour, and more. Anita has branched into television, film, and commercials, working with brands and on successful campaigns such as The Vampire Diaries, Target, CoverGirl, Nike, Pantene, Proactiv, AG Jeans, Rolex, as well as with big networks and studios like Paramount, Warner Brothers, and the CW Network. Anita appears regularly on America’s Next Top Model, Access Hollywood, Popsugar, and E!. She has also hosted various design and style shows like ‘Designer Spotlight’ as well as representing big brands like Target in their ‘Back to School’ campaigns.
About Sarah Boyd
Sarah Boyd is the founder and creative mind behind Simply Stylist. With years of experience in fashion PR under her belt Sarah set out to start her own multi-service boutique agency in 2009 to connect the stylemakers she encountered on a daily basis with brands, events, and other opportunities. This eventually grew to include the Simply Stylist conference. Forbes named her a “Female Founder to Watch” in 2013 and she’s been featured in Marie Claire, Refinery29, Fox, E!, and more. Sarah’s vision for Simply Stylist is to create an inviting space for driven, stylish and tech-savvy women to come together, learn and connect.
Allure is the beauty expert, an insiders’ guide to a woman’s total image, with a print audience of 6.6 million and an average monthly online audience of 3.1 million. Allure’s mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.
PRIV is a new app for at home/on-demand beauty, wellness, and lifestyle services for men and women. Services include: beauty/spa treatments, mani-pedis, massages, blow outs, haircuts, personal trainers, yoga instructors, and more. Prices vary from super inexpensive to high-end rates. All services come directly to you, and you can book immediately or up to 48 hours in advance. PRIV launched with great success in New York City a year ago and recently expanded to Los Angeles.