Marketing strategist and author Steven Howard has published his latest book, The Best of the Monday Morning Marketing Memo.
Written for today’s marketing professionals, business owners, and entrepreneurs, The Best of the Monday Morning Marketing Memo provides tips, guidance and action steps on the key marketing topics that will help them grow their businesses, retain customers and leverage their corporate brands.
For many years, the Monday Morning Marketing Memo was one of the most popular marketing e-newsletters, read by business owners, entrepreneurs, senior executives, and marketing professionals in organizations big and small. At its peak the weekly newsletter had a global readership over 5600.
Slightly edited, revised and updated as needed, the 42 Monday Morning Marketing Memo issues compiled here are the ones Howard says generated the most commentary, queries and feedback from readers around the world. The book is available at Amazon in both paperback and Kindle formats.
“These weekly thought starters are all based on my core marketing philosophy: if it touches the customer it’s a marketing issue,” notes Howard, who penned over 250 weekly memos over a six-year period.
The key topics found within The Best of the Monday Morning Marketing Memo include advertising, banding, corporate image management, customer loyalty, customer retention marketing, research, marketing strategies, and sales management skills.
While the electronic newsletter version of The Monday Morning Marketing Memo no longer exists, it has been reborn as a weekly blog.
With a long career in international marketing and sales, Howard brings a keen customer-focused insight to the evolving world of marketing. His corporate career spanned consumer electronics, a national airline, advertising sales with TIME Magazine, and VP Marketing at Citibank.
Howard is the author of 10 books, including Corporate Image Management: A Marketing Discipline, Powerful Marketing Minutes, MORE Powerful Marketing Minutes, Marketing Words of Wisdom, and other marketing and business related books.