Meliá Hotels International proudly announces a significant partnership with Sol House and Ibiza Rocks to launch Sol House Mixed by Ibiza Rocks. Opening this summer, the collaboration will introduce an Ibiza Rocks curated music and entertainment programme and unique ‘Mixologist’ modern day concierge service at Sol House Ibiza and Sol House Mallorca, before being rolled out globally across the Sol House portfolio.
Positioned at aspirational party tourists, with a passion for music, innovative design, and affordable lifestyle experiences, Sol House will provide the venue whilst the world famous Ibiza Rocks brand brings the noise. Melia’s Sol House is a new selection of vibrant lifestyle hotels for like-minded people and custom built for good times. With music at the heart of both brands, this formidable partnership will inject unrivalled energy and atmosphere, and authentic musical heritage into the guest’s experience. Placed in stunning, lively destinations where the tailored soundtrack sets the beat throughout the hotel, guests can roam free from room to poolside to beachside and back again.
Sol House Mixed by Ibiza Rocks will offer guests a varied day to night soundtrack curated by Ibiza Rocks. The entertainment programme will include the eclectic ‘Sound of Ibiza Rocks’ pool parties by day and ‘Sol Sets’ sunset sessions until midnight at the destination rooftop bar by night, both featuring Rocks favourite resident DJs and island heroes. Guests can also keep in tune with the ‘Mixed by’ lifestyle by listening to Ibiza Rocks Radio daily from the hotels and taking advantage of curated playlists and free Wi-Fi throughout.
Mixologists’, a bespoke Ibiza Rocks concierge team, will provide a go-to service offering guests exclusive privileges and expert insider island knowledge in both Sol House hotels. With the longest standing Ibiza Promoters who brought Ibiza Rocks to the Balearics, the guests will be in the best of hands. There will also be a Mixed by Ibiza Rocks App providing details on the daily programmes, a live chat system enabling guests to send messages directly to the Mixologists.
Included in the unique partnership, guests in Ibiza will be able to take advantage of tickets to the world famous Ibiza Rocks live concerts at the Ibiza Rocks Hotel on Wednesdays (June 15th September 16th). Globally renowned as the home of live music in Ibiza, the 2016 line up already includes: LCD Soundsystem, Faithless, Major Lazer Soundsystem, Kaiser Chiefs, Jess Glynne, Tinie Tempah, Slaves and Jack Garratt. More incredible talents will be confirmed to take pride of place on the famous, open-air, poolside Ibiza Rocks stage across the summer.
Following the relaunch of Sol Hotels & Resorts in 2015, the partnership supports Meliá Hotels International’s plans to upgrade and reposition the brand. Last summer Sol Hotels & Resorts unveiled four new concepts; Sol House, Sol Beach House, Sol Katmandu Park & Resorts and Sol Hotels, which cater to the evolving expectations of modern travellers seeking a sun and beach holiday. All hotels within the Sol portfolio have their own set of brand attributes, and are located in prime spots, many beachside, with lagoon-style pools, live music, sports and innovative dining options.
Located on the beautiful Calvià Beach seafront, Sol House Mallorca is ideal for young trendsetters and a cool addition to everything else in the resort. The hotel plays a key part of Meliá Hotel International’s five- year plan to regenerate the Magaluf area and boasts two impressive new pool areas, including a VIP infinity pool, along with 373 rooms with spacious terraces overlooking the Mediterranean Sea.
Following a full refurbishment, Sol House Ibiza is set to become the new hotspot on the island. Located on Punta Pinet beach in the beautiful San Antonio Bay and boasting 275 renovated rooms, guests will be able to discover the wide variety of high-end facilities and unique tech-enhanced concierge services on offer for the modern day traveller. The stunning new pool, Bali beds and Sun terrace will provide perfect party and chill out spots whilst the spectacular rooftop terrace bar will give guests breathtaking views of the world famous Ibiza sunsets, all set to the Ibiza Rocks beat.
Celebrating its eleventh birthday this year, Ibiza Rocks created the award-winning Ibiza Rocks live music concept in 2005 and pioneered the branded hotel concept with the opening of the Ibiza Rocks Hotel in 2008 followed by Mallorca Rocks Hotel in 2010 and restoring the world-renowned rock n’ roll boutique hotel, Pikes Ibiza in 2011. Widely responsible for transforming a summer holiday into a music-driven immersive lifestyle experience, Ibiza Rocks is the home of live music in Ibiza and hosts the world’s biggest bands, most exciting breakthrough talent and hottest DJs live under the Balearic stars.
Tony Cortizas, Vice President of Global Brand Strategy, Meliá Hotels International, comments: “Sol Hotels & Resorts prides itself on offering its guests a perfectly tailored experience. The partnership with Ibiza Rocks is a unique collaboration for two complimentary brands to bring a fresh and exciting new offering to Mallorca and Ibiza. We are looking forward to the summer and have big plans to export the spirit of the Sol House Mixed by Ibiza Rocks lifestyle globally”.
Andy McKay, Founder and CEO, Ibiza Rocks Group said: “Ibiza Rocks has always been a ground-breaking brand both in music tourism and branded hotel concepts. We specialise in creating energy and atmosphere and Meliá Hotels International have an impressive long-standing reputation and global hotel portfolio. This is the perfect partnership to create the ultimate go-to destinations for young, affluent party tourists. Sol House Mixed by Ibiza Rocks in Mallorca and Ibiza is just the start of a formidable partnership and we’re extremely excited to showcase it in the Balearics this summer and then beyond. There is great potential to grow this brand and take the energy of Ibiza Rocks and the essence of Ibiza global”.
Sol House Ibiza and Sol House Mallorca (sol-hotels.com) open in May 2016 with the full Sol House Mixed by Ibiza Rocks programme starting from June 2016. Rates start from £168 (€210) for a standard room with breakfast and £256 (€320) for a superior room with breakfast, based on double occupancy (high season).