Based on its recent analysis of the Middle East & Africa smart cards market, Frost & Sullivan recognizes Gemalto with the 2018 Middle East & Africa Customer Value Leadership Award for empowering customers with a white-label payment application infrastructure, PURE. PURE enables the complete payment ecosystem comprised of card manufacturers, mobile wallet offers, point-of-sale (POS) vendors, software and authorization systems suppliers and test laboratories. PURE ecosystem ensures interoperability with different technologies, which allows significant application in domestic schemes, financial inclusion and closed-loop private networks.
"PURE’s card range is evolving and now include biometric authentication with a built-in fingerprint sensor and dynamic security code technology, making it a truly secure payment technology," said Fadzai Deda, Best Practices Research Analyst at Frost & Sullivan. “With the network of connected systems expanding, Gemalto’s flexibility allows users to adapt and position themselves competitively to address new market requirements such as contactless cards, wearables or consumer devices."
"PURE offers its customers various transaction options apart from the card, such as mobile contactless and QR Code solutions, to ensure that its customers' businesses are future-proof and compliant with EMV standards," noted Deda. "Overall, Gemalto’s systems help customers benefit from the diverse ecosystem, enabling new and innovative payment solutions to interoperate with existing POS terminals, public transportation turnstile, tolls and automated teller machines."
Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's unique focus on augmenting the value that its customers receive, beyond simply good customer service, leading to improved customer retention and customer base expansion.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
Gemalto (gemalto.com) is the global leader in digital security, with 2017 annual revenues of €3 billion and customers in over 180 countries.
From secure software to biometrics and encryption, Gemalto’s technologies and services enable businesses and governments to authenticate identities and protect data so they stay safe and enable services in personal devices, connected objects, the cloud and in between.
Gemalto’s 15,000 employees operate out of 114 offices, 40 personalization and data centers, and 35 research and software development centers located in 47 countries.
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