Free press releases distribution network?

Agency / Source: Brand8 PR

Check Ads Availability|e-mail Article
This article was published free of charge. Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Amazon SEO Topples Google SEO in Importance to Brands - It’s official Amazon has dethroned Google in the great battle of the SEOs - Amazon.com / Google.com / Brand8PR.com
Amazon SEO Topples Google SEO in Importance to Brands

 

PRTODAY - Newswire & PRZOOM/ - Leeds, West Yorkshire, United Kingdom, 10/19/2018 - It’s official Amazon has dethroned Google in the great battle of the SEOs - Amazon.com / Google.com / Brand8PR.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenues drop

 

The term ‘dethroning’ may seem powerful and perhaps something more associated with Game of Thrones’ King’s Landing as John Snow and Daenerys Targaryen try to take the Iron Throne from the Lannisters but in the world of search this is a serious power shift.

Since its birth in 1998, Google (google.com) has gone on to become the overlord of search, with over 5.5 billion search queries being inputted every day in 2018. In an era of SEO boom, Google saw off the competition to rise to the top to go full circle in the Game of Thrones analogy, the likes of Ask Jeeves, AOL and Lycos saw fates similar to Ned Stark, Rob Stark and Stannis Baratheon. That’s not to say that Google is like Cersei Lannister, by the way, quite the opposite it’s the pioneer of the search playing field.

But running alongside Google’s success was that of Amazon, founded in 1994 by Jeff Bezos. Today Amazon (amazon.com) now has over an 80 per cent share of the ecommerce marketplace, dominating categories such as electronics (89.9 per cent share); sports, fitness and outdoors (89.6 per cent) and health (92 per cent). It’s also the go-to platform to purchase everything from a pair of headphones to that edgy cat-themed ornamental plate you’ve had your eye on.

The big change
In a report by Jumpshot on “The Competitive State of eCommerce Marketplaces”, it was revealed that in 2015, 54 per cent of all product searches began in Google, with Amazon taking a 46 per cent share. However, the latest figures have found that this is no longer the case, with Amazon now being the leader with 54 per cent and Google taking 46 per cent it’s an exact role-reversal. Amazon is now the place we naturally go for product-based search queries.

Interestingly, once users are accessing the Amazon homepage, 90 per cent of the products they go onto look at is through direct search (i.e. in Amazon’s search bar).

In short, a mighty large proportion of consumers aren’t being suckered in by the ads and merchandising banners on the homepage, filled with products “you may be interested in”. Once they get that search result they want, over two-thirds of those clicks are on the first page.

To ensure they are keeping competitive in both SEO worlds, brands need to focus on having their Amazon product pages and other searchable pages (i.e. non-Amazon pages) optimised as best possible. In practice, the following can help bolster a product page’s SEO visibility in ranking order:

• Optimising the product title to include key terms;
• Using optimised bullet points to help showcase the core information about the product;
• For product descriptions, create an engaging story which is well-optimised, clear to read and is concise.

Does this mean the end is nigh for Google product searches?
Of course not! Just like Jon Snow (spoiler alert!) coming back from the dead, Google is well and truly a major SEO go-to for product searches, so you wouldn’t expect this to be a long-lasting fall.

The report found that, on average, consumers have an average search-to-purchase time of 19.6 days on Google, compared to Amazon’s 25.9 days. It also revealed that 35 per cent of product searches within Google led to a transaction within five days, whilst only 20 per cent of transactions on Amazon were completed within this period.

This trend of faster transactions could indicate a great trust in Google SEO than Amazon SEO they believe the results they are given are the right results for them. Amazon has become a great tool for the discovery of products, there’s no doubting that, but you can’t keep the King/Queen of The Search down for long.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Internet/Search/SEO/SEM/Directory Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Share your Adsense publishers stories on Google tactics and your revenues drop

 

Agency / Source: Brand8 PR

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRTODAY - Newswire Distribution Service Visibility Checker

 

Distribution / Indexing: [+] [Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Internet/Search/SEO/SEM/Directory articles,
CATCH Visitors via Your Competitors Announcements!


Amazon SEO Topples Google SEO in Importance to Brands

Non-featured company website links are shown on a random basis
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRTODAY - Newswire Distribution Service and LINK as the source.
 
  For more information, please visit:
Links are available on a random basis for non premium members
|
Contact: Josh Westerman - Brand8PR.com 
+44(0)11 3394 4582 josh.westerman[.]brand8pr.com
 
Newswire Today - PRZOOM disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.

Internet/Search/SEO/SEM/Directory via RSS
AddThis press release: Amazon SEO Topples Google SEO in Importance to BrandsAdd Internet/Search/SEO/SEM/Directory News to My MSNAdd Internet/Search/SEO/SEM/Directory News to My Yahoo!Add NewswireToday Internet/Search/SEO/SEM/Directory Press Release Headline News to Your Google homepage or Google ReaderAdd NewswireToday - PRZOOM Headline News to FeedBurner

This article was published free of charge. Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read More Articles From Brand8 PR / Company Profile



Read Internet/Search/SEO/SEM/Directory Most Recent Related Press Releases:

Inc 2018 Fastest Growing Companies List Names Digital Media Startup Launch Potato a Top 1000 Company
[TYPO FOUND BY SYSTEM] smurkmedia.com Launces SEO Video Course to Increase Website Traffic
Frost & Sullivan Highlights Bioz for Developing an Innovative, Easy-to-use, and Highly Valuable Search Engine Tool for Life Science Research
Wisoft Solutions Forays into Content Marketing Services
AAA Choose BlueVenn to Meet its Marketing Aspirations
WakiliOnline.co.ke - Business and Legal Templates for Entrepreneurs Officially Launches
Ritesh Handa Joins Wooqer as President - Operations, Finance & Corporate Development
Internet Marketing and SEO Company Neovora, LLC Opens New HQ in Round Rock, Texas
TracKey - Smartphone Data Backup and Remote Access App Launched
Softbiz Solutions Launches New Re-designed Website

Reserve This Permanent SPACE

Your LOGO permanently HERE on PRTODAY - Newswire Distribution Service most visited Page start at $295 per month

 
Sponsored Links


Visit  NAKIVO, Inc.

Visit  BizJobs.com

Visit  Limelon Advertising, Co.





Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



 
  ©2014 PRTODAY — Limelon Advertising, Co.
Home | About PRTODAY | Advertise | Contact | Investors | Sitemap | FRANCAIS
newswire, PR free press releases distribution magazines engine news alert newsroom press room breaking news public relations articles company news alerts blogsIt younews.me newswiredistribution ezine younews.asia bizentrepreneur biznewstoday digital business report news market search pr firms pr agencies business reports newswire today distri- bution investor relation successful internet entrepreneur free newswire distribution prtoday freenewswiredistribution.com asianewstoday bizwiretoday newswire pr today
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)