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Brighton, East Sussex, United Kingdom, 05/21/2010 - Wiley-Blackwell and Semantico, a leading provider of services and technology for online publishing, have released three new websites in quick succession using the rapid micro-site creation capabilities of the Semantico Information Publishing Platform.
Richard Padley, Managing Director, Semantico, said: ‘The real strength of SIPP is that it allows publishers to create new sites without having to re-invent the wheel. The core functionality is there waiting for new publisher content. We’re delighted to see Wiley-Blackwell using the full capabilities of this technology to expand their online presence.
All the publications are leaders in their field, with thousands of pages presenting extensive and complex data for researchers in fully-indexed and meticulously cross-referenced volumes from hundreds of international authors. The Wiley-Blackwell Encyclopedia of Literature, literatureencyclopedia.com will grow to contain a series of titles beginning with The Encyclopedia of Literary and Cultural Theory, The Encyclopedia of Twentieth-Century Fiction and The Encyclopedia of the Novel. Both The Blackwell Companion to Phonology companiontophonology.com and The Encyclopedia of Applied Linguistics encyclopediaofappliedlinguistics.com are single titles.
Each site has its own URL giving Wiley-Blackwell the flexibility to create an offering around a group of titles or to retain the integrity of a title when it moves online. These individual URLs enable the sites to be established while the content is being finished so publishers can contact potential buyers and the resource can claim its place in future purchasing budgets.
The micro-sites are based on a powerful central system, retaining all the functionality users expect of a site from a major publisher, such as powerful searching, browsing and cross-referencing capabilities. This micro-site approach also allows the new sites to fit seamlessly into existing working practices and statistics reporting.
Ginny Graham, Marketing Executive, and Katherine Ward, Product Manager, Wiley-Blackwell said, 'We are delighted to partner with Semantico to bring Wiley-Blackwell's cutting-edge reference content to our customers in a user-friendly format. The platform allows users to search across the first three publications in the Encyclopedia of Literature easily and provides seamless integration of audio and visual content for the Encyclopedia of Applied Linguistics.’
Wiley-Blackwell (wileyblackwell.com) is the international scientific, technical, medical and scholarly publishing business of John Wiley & Sons, with strengths in every major academic and professional field and partnerships with many of the world’s leading societies. Wiley-Blackwell publishes over 1,400 peer-reviewed journals as well as 1,500+ new books annually in print and online, as well as databases, major reference works and laboratory protocols.
Semantico (semantico.com) was formed in 1999 to develop online publishing solutions for the publishing industry. Its mission is to be the partner of choice in helping clients realise the full potential of internet technologies for delivering digital information services. Semantico works to make clients' information ever more discoverable, more useful and more valuable.
Semantico's content delivery tool-sets, subscription management products, and hosting and support services enable rapid and robust, customised solutions for a wide range of clients.
Semantico's management team has a considerable breadth of experience in publishing, e-commerce B2B and B2C online sectors. Its strong engineering background allied with a focus on user-centered design processes ensure that it maintains high standards in its existing and new products, while providing the innovation necessary to compete effectively in emerging online markets.
Press Contact: Megan Toogood
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