PRTODAY - Newswire & PRZOOM/ -
Toronto, Ontario, Canada, 05/24/2010 - Goldmasters Corp launches an innovative social media and guerrilla marketing campaign that involved eco-friendly Reverse Graffiti advertising impressions being produced on downtown Toronto sidewalks.
The Reverse Graffiti process was documented on video that is being shared on popular social media channels, and on Goldmasters.ca/.
Goldmasters Corp wanted an eco-conscientious campaign that would also be seen online and be recognized as cost-effective marketing in order to follow the Goldmasters’ mandate which promises that savings on marketing will be passed on to clients selling gold and jewelry to Goldmasters.
The multi-tiered solution was created for Goldmasters Corp by Pulledin PR.
The campaign is called “Sell Gold Toronto” and Goldmasters’ slogans, created in Reverse Graffiti, included messages such as “Like Money?”, “Cash for Gold” and “Gold = $” plus the Goldmasters Corp website to promote the brand.
Goldmasters Corp are Toronto based jewelry buyers where clients can sell gold, platinum, silver, and other precious metals and stones. Goldmasters advertise and pay out cash for gold at five Toronto area locations. The company was founded in 2009 by CEO Alex Avtoneev, a young Canadian entrepreneur who recognized an incredible opportunity in the gold buying and gold selling markets.
Goldmasters is one of Canada’s fastest growing gold market based businesses. “Goldmasters cuts out the middle person because we are Toronto’s gold refinery. There are no shortages of Toronto jewelry buyers and we wanted to find ways to extend our word of mouth reputation using social media marketing and to show customers that we spend our marketing dollars wisely so that they would understand why they get the most cash for gold in Toronto at Goldmasters. Our alternative advertising and social media marketing efforts have been successful and our word of mouth reputation is better than any TV commercial. It’s why we have been able to open 5 locations to sell gold in Toronto in one year. We are already planning the opening of our sixth jewelry buying location in Hamilton, Ontario and our seventh jewelry buying location in Scarborough, Ontario” says Mr. Avtoneev.
The first in a series of videos from the “Sell Gold Toronto”campaign, featuring documentary footage of Goldmasters’ Reverse Graffiti campaign, has been released by Pulledin PR on Blip.tv, YouTube, and other social media channels.
About Goldmasters Corp.
Goldmasters Corp. (goldmasters.ca) is a Canadian company which pays cash for gold at 5 Toronto locations in addition to having a mail-in gold selling program in the form of “Gold Selling Kits”. The company was founded in 2009 by CEO Alex Avtoneev.
For Further Information on Goldmasters Corp Contact:
Alex Avtoneev, CEO
Pulledin (pulledin.com) is a Toronto based company that offers Reverse Graffiti Sidewalk and Wall advertising, Experiential Marketing teams, Guerilla Theatre and Grocery Social, the social media marketing management service.