Specialty Answering Service has announced that are launching a live operator call center devoted to the Infomercial industry. The infomercial Call Center focuses on handling traffic for paid programming which often ends in a phone call as a means to complete the sale. While many answering services and call centers do handle traffic for teleshopping, it is a very difficult task to handle properly. DRTV, or direct response television advertising presents a challenge to call centers, as the call traffic tends to be sporadic and comes in extremely heavy at times, based on the running time of the media. While television advertising is very effective at creating call traffic, it often times becomes impossible for a general call center to be able to manage large bursts of calls at a given time.
Most call centers cannot handle the traffic, so they rely on caller identification to capture the number of the caller. These call centers will take the caller ID information and phone the prospective buyer back. This is often the best option for these centers. However, this method is highly ineffective, as many times, much of the interest has cooled. In addition, this method makes the company who is running the commercial. With the high cost of television advertising, every call must be handled properly to insure that the project is a success. While so many commercials are precisely and professionally produced, the call center that is backing up these projects is often times an afterthought. Yet, the proper contact center may be one of the most vital ingredients in the success or failure of paid programming.
Specialty has designed a unique call center dedicated to the needs of DRTV ad campaigns. With the focus being placed on infomercial's, television commercials as well as radio advertising, this call center can focus on the most important aspects of the center; staffing and traffic. Specialty first focused on reducing the average time of each potential order. By economizing each call, it allows each operator to handle more traffic. This is an extremely effective method because in addition to being able to handle more calls, it is a cost savings to the customer as well.
In addition to time management methods, Specialty works closely with the client to help maximize the success of the commercial. Specialty actually encourages the client to stress a website address along with the toll free number. This often will steer viewers away from making an initial call, but instead suggest using the website to capture sales. Working hand in hand with the internet, a call center will provide the best possible way to handle the traffic for a campaign.
In addition to these methods, Specialty utilizes an overflow system to handle the traffic. In conjunction with multiple locations, callers are queued to various centers in the Specialty family. With a shared data base, servicing an infomercial from multiple locations is seamless. The ability to focus exclusively of this medium allows Specialty Answering Service's Infomercial Call Center to become the best option in DRTV marketing.