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Digital Signage Makes the Move to Water Coolers in Secondary Schools - An initiative between local water companies and health organizations has led to the installation of multimedia-enabled water coolers across hundreds of schools in the Netherlands
Digital Signage Makes the Move to Water Coolers in Secondary Schools

 

PRTODAY - Newswire & PRZOOM/ - Amsterdam, Netherlands, 05/27/2010 - An initiative between local water companies and health organizations has led to the installation of multimedia-enabled water coolers across hundreds of schools in the Netherlands.

   
 
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Through a program called TENQ (“tank”), water coolers featuring built-in display screens are available to secondary and vocational schools across the country.

Powered by Scala software, TENQ’s 365 water coolers currently play educational programming, controlled advertising and user-generated content on built-in 19-inch LCD screens. Students can upload personal videos and pictures via tenq.tv or their “my tenq” account. This content can be viewed by other students on the Web site, and some of the content plays on the TENQ screens at their own school. When students use a TENQ cooler, they can select to view content uploaded by someone at their school.

“When we envisioned the concept of TENQ, we saw an opportunity to build a community for participating schools,” said Fine Trossèl, Managing Director of TENQ. “We realized that if students could contribute content, they would be more likely to view the screens and pay attention longer.”

Working with Scala, TENQ can provide each school access to the network. School administrators can log in to their own Web portal and input information that is visible on the screen through a ticker bar. Through this site, they can also power the screens on or off, as well as control the audio content.

Scala’s flexibility and scalability has given TENQ the opportunity to explore new applications. “We knew that TENQ would continue expanding over time, and we needed software that would grow with the program. Scala also gave us the flexibility we needed to make content specific to each school,” Trossèl said.

TENQ is now expanding to elementary schools with a special version called TENQY for children ages 4 to 12. TENQY features a built-in flatscreen and programming that is tailored for a younger audience.

TENQ water coolers are available upon request by any school, and a local water company installs and maintains the coolers. Funding for the water can come directly from the schools, or students can purchase their own servings of water. A percentage of proceeds of water sales from TENQ are donated to Aqua for All, a Dutch non-profit organization committed to provided clean drinking water to developing countries in need.

Scala Certified Partner Hulskamp was chosen to install the software and help the TENQ system become operational.

About TENQ
TENQ (tenq.tv) is both a stylish water cooler and a broadcast system. Currently, more than 250 000 students broadcast their own videos and photos over the TENQ network. Currently, any secondary school in the Netherlands can request a Tenq cooler, and it is maintained by a local water company.

About Scala
Driving more than 500,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.

 
 
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Digital Signage Makes the Move to Water Coolers in Secondary Schools

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